By Matthew Walters – @matthew_walters – email@example.com
“This is the future, in many respects…we’re seeing more and more opportunities to reach consumers directly, and not through middlemen…this [DisneyLife] is a great example of our strategy to utilise technology to connect with consumers in more direct and compelling ways, something that only Disney can do.”
Bob Iger, Chairman and Chief Executive, The Walt Disney Company
Christmas is almost upon us, and it seems apt as 25th December gets ever closer to be discussing the company behind some of the festive season’s most well-known films – think Santa’s Workshop (if you haven’t seen it, you must), think Tim Allen in The Santa Clause, and think Michael Caine’s Ebenezer Scrooge in The Muppet Christmas Carol. Many years and many miles from the streets of Dickensian London, it was on a fourth-quarter call with investors last month that Bob Iger – the man atop the Disney empire – fielded questions from analysts on two issues of strategic importance to Disney, one current and one future. more “Disney, Broadcasters and Direct-to-Consumer: A Whole New World?”
6th January 2016: our original blog, published on 29th November last year, has been revised to incorporate new research data we have received. We are pleased to include this in relation to discussion of the 1st generation backwards EPGs below.
At the launch of the new SkyQ system recently, there was one feature (or lack of it) which struck us odd. The proposed system currently doesn’t have a backwards EPG, or any deep integration with catch-up from linear broadcast. When we asked why, we were told that ‘our consumer research shows that only a small number of people use them to access catch-up’. We would make three points:
– You can’t disadvantage any users, however small the user base
– Current backwards EPGs aren’t good enough to use as a research benchmark
– It sounds like the research was asking the wrong question more “Misunderstanding The Backwards EPG”
[DOWNLOAD FREE SAMPLE]
New figures from Decipher’s bi-annual media consumption report Mediabug have shown that half of those who have purchased a TV show or film on their set top box have never purchased a digital TV show or film before.
Mediabug Wave 7, released today, reports that to date 24% of the UK online population have purchased a digital copy of a TV show or film; a practice known as EST (‘electronic sell through’). Most of these buyers have purchased via an online store such as iTunes, Google Play, or Amazon Instant. However, the new option to purchase via your TV set top box from Sky and BT seems to be attracting new consumers to digital buying. To date, 8% of the UK online population have purchased via their set top box, but half of this group (4%) had never purchased EST before. more “Digital Purchase on Set Top Box Unearths New Audiences – says Decipher’s latest Mediabug Report”
Those with one eye on Los Angeles last night will have seen Amazon and Netflix put in a strong performance at the Emmy Awards, with programming from their respective streaming services winning a total of nine awards between them from a joint total of 46 nominations. Amazon’s Transparent was the evening’s big winner.
It left us all here at Decipher intrigued as to the impact Netflix is having upon the UK television market, and we dived into the upcoming Wave 7 of our Mediabug survey to find out. more “Amazon and Netflix: a UK snapshot”
This blog is the second of two considering the impact of the arrival of dynamic VOD advertising on the Sky and Virgin set top boxes in the UK. The first blog here made the case that catch-up VOD on a set top box is fundamentally different to catch-up ‘player VOD’ on Smart devices and needs to be treated as a wholly new format. This second blog looks at the implications of that statement for advertising and offers a suggestion to make TV VOD ads work in the converged TV future that is now arriving. more “TV VOD Advertising – Its complicated!”
This blog is concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets.
In the UK ‘platform VOD advertising has been taking some time to get established. On Virgin set top boxes in the UK there have been experiments with VOD advertising going for a few years, but only with the recent upgrade of its systems is it properly taking off. On Sky+ boxes (where until recently, it was impossible to insert adverts into VOD programmes) we are promised a summer roll out of ad insertion. On the Youview based boxes and the other free-to-air platforms, platform VOD has been treated as an extension of ‘player’ VOD – formats delivered through a broadcaster app like ITV Player or 4OD. It has been bundled and sold within the broader VOD advertising deals, and has not been broken out for reporting or measurement purposes. more “VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!”
By Matt Walters – @matthew_walters – firstname.lastname@example.org
How we groaned. And, days on, how we continue to. The morning that followed a tumultuous day before – the day that had seen the industry react to the BBC Trust’s backing for the closure of BBC Three, banishing the channel to an uncertain online-only future – began ordinarily enough, with the publication of the conclusions of Ofcom’s Third Public Service Broadcasting Review. The final document – if not headline-grabbing – brought to the surface the significant contribution made by the PSBs, and yet was cognisant of the challenges ahead facing them. Then something odd happened. And it’s led us to the view that July – though only thirteen days old – has not been the proudest month for the UK’s TV journalism community. Permit me to explain. more “TV and the 16-24s: Careless Whispers”
This week, Decipher released the latest figures from Mediabug Wave 6, our bi-annual media consumption tracker. The findings paint a clear picture of growth in video on demand (VOD) viewing, particularly amongst older age groups, and fuelled in part by an increased accessibility to get video on demand services such as Netflix, BBC iPlayer, and Now TV to the TV screen.
The high value placed on VOD accessibility to TV screens is no state secret, however what is interesting to track is the changing ways in which viewers are choosing to do so. Whilst VOD via Pay TV set top boxes has been around for quite a number of years, it is growth in consumption through ‘Over The Top’ (OTT) devices that has caught our eye. From weighing up Mediabug data with industry news, I think a battle worth watching will be between Smart TV’s and Google Chromecast: two slightly different ways of watching video on demand on your TV. more “Will Chromecast be significant in the UK?”
[DOWNLOAD FREE SAMPLE – PDF]
New figures from Decipher’s bi-annual media consumption report Mediabug have shown how growth in usage of subscription VOD services like Netflix and Amazon Prime has been solely due to those over the age of 35.
Mediabug Wave 6, released today, reports that 30% of UK consumers use an SVOD service each month, an increase of +4% in 6 months. However this growth has come from older age groups, with 35-44’s (+7%), 45-54’s (+15%), and 55+ (+8%) age ranges all increasing their usage, whilst 16-24’s dropped 12% over the same period. Both Netflix and Amazon Prime grew their subscriber bases over this period, with Netflix adding +6% to their paid subscribers, and Amazon Prime adding +3%. more “Growth in Subscription Video on Demand Driven by over 35’s – says Decipher’s latest Mediabug report”
The use of Periscope during Mayweather v Pacquiano raises interesting questions
Periscope is a streaming media app owned by Twitter. A consumer, with the Periscope app installed on their smart phone or tablet, can use their camera to film something and send a live stream of what they are filming over the web. The integration with Twitter means that a user’s Twitter followers are notified of the live stream, and can click through to it directly from Twitter.
On Saturday night, boxing fans in the live audience for the Mayweather vs Pacquiao fight in Las Vegas were using the app to send live streams of the event out over the web to their Twitter followers. Dick Costello – CEO of Twitter –rather foolishly declared Periscope the ‘winner’ of the fight, incurring the wrath of the rights holders for seemingly endorsing piracy. more “Down Periscope”