Digital Media 2017 – Five forecasts

2016 was a year flush with innovation in the digital media industries.  The launch of SkyQ set the pace for mainstream TV platforms. Amazon’s launch of GrandTour on Amazon Prime, Twitter buying NFL rights, and Facebook Live streaming election coverage from the US laid down a calling card from recent entrants into the TV market. Most of these innovations weren’t immediately game-changing but hint at further sweeping changes to hit media markets in 2017.  Our consultants have put together our list of the changes we anticipate for the coming  year. We will be examining these trends, innovations and commercial changes in more detail at conferences like CES and IBC through the year and reporting back to you our thoughts and insights. As we head towards CES 2017 we start the thinking with these five forecasts:

In 2017 we redefine what we mean by a ‘platform’
In recent years, we have got used to the idea of describing companies as ‘platforms’ or ‘platform operators’.  This has normally meant a company that gives us some form of digital device, backed up by some form of distribution network, and which sold us services or content to use on that device. We have used this term to describe TV companies, mobile phone companies and broadband companies. more “Digital Media 2017 – Five forecasts”

Its Time To ‘Disintermediate’ Newspapers

Sept 2011 - New NW BW crop for social mediaBy Nigel Walley

I love newspapers and am probably an ‘over-consumer’ of both free and paid content.  I believe and value good journalism, and I pay online subscriptions for 3 daily newspapers and 3 monthly ones. I read them all on my iPad and desktop PC, jumping between the two depending on circumstances.  However, my purchasing behaviour is erratic and during the recent US presidential election I realised that I could easily be persuaded to pay for more if it wasn’t for some basic retail hurdles.

As I was following coverage of the election I found I was regularly following links to articles from US journals on Twitter. I often used up my weekly allowance of free articles on US sites like the Wall Street Journal, the New York Times and the New Yorker and came to quite like the idea of subscribing to them.  On each of them I frequently hit the page where they wanted me to sign-up and the sums involved were small, but I didn’t.  The overwhelming reason was I just couldn’t be bothered with yet another online relationship to manage. more “Its Time To ‘Disintermediate’ Newspapers”

‘Truthiness’ In TV

Truthiness is a quality characterizing a “truth” that a person making an argument or assertion claims to know intuitively “from the gut” or because it “feels right” without regard to evidence, logic, intellectual examination, or facts. As defined by  Stephen Colbert – the Colbert Report

 

Speaking at a conference last week, I quoted an OFCOM figure about the resilience of linear broadcast viewing in UK television. After my talk I was accused of lying about it by an audience member.   It was a strangely shocking moment because the person in question seemed completely unmoved by the proof that it was a recent OFCOM number and not a personal insight.  They resorted to the standard old humbug of ‘well I don’t watch any live TV anymore’.  They were convinced that they truth they felt in their gut was more true than an exhaustively researched OFCOM number.

more “‘Truthiness’ In TV”

Media Agency Innovation and the ‘Labs’ Conundrum

Sept 2011 - New NW BW crop for social mediaBy Nigel Walley

Last week I was struck (but not surprised) by the news that Ogilvy have decided to shut their ‘media innovation’ function – Ogilvy Labs.  I have run the only commercially independent media lab – iBurbia Studios – for the last 10 years and understood some of the pain they had gone through.  However, seeing the articles in the press from their labs team protesting about ‘lack of investment in innovation within agencies’ struck a chord. But probably not in a way they would like.

iBurbia Studios was a spin out from the media innovation consultancy Decipher, that I have run since 1998.  Older readers will remember that Decipher itself was first conceived as a ‘change agency’ within Interpublic Group creative agency Lowe Howard Spink.  iBurbia was first conceived in the old Lowe’s HQ at Bowater House.  So I know a little bit about running media innovation labs in agencies. more “Media Agency Innovation and the ‘Labs’ Conundrum”