The Mentos/Diet Coke Viral Lives On

In 2006 at the height of the Web 2.0 explosion, as new acronyms were flying and buzz words abound, we saw the release of one of the most successful virals ever to grace the Web. As we see in this article, two years on, the Mentos/Diet Coke geyser clip is still alive and kicking…

Inspired by a friend who told them of the explosive reactions that can take place when acids and bases mix, two creatives, Steven Voltz and Fritz Grobe, from a little known agency set about experimenting with a range of household products looking for the ultimate in combustible consumer product partenrships. Eventually they literally struck gold when they combined a bottle of Diet Coke, with the minty sweet ‘Mentos’. The resulting viral video that was filmed consisted of a feast of fantastically elaborate experiments, with fountains of exploding Coca Cola gushing in time to classical music.

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