We hear so many horror stories of fraud, malware and deceit on the internet that it can sometimes be easy to lose sight of the overwhelming global good the internet has delivered. Sometimes this is a huge good, but most often it is the cumulative impact of lots of little ‘moments of goodness’. We want to share a small unimportant story that makes this case.
In 2016 Decipher will be launching a spin-out tech company based on some IP we have developed in-house. We recently went through the increasingly difficult process of deciding what to call the new company. As most dot.com start-ups will tell you, in an increasingly globalised world there just aren’t many that words left that you can buy the rights for in all the relevant ways. more “Chasing Sparrows In Marathi”
By Matthew Walters – @matthew_walters – firstname.lastname@example.org
“This is the future, in many respects…we’re seeing more and more opportunities to reach consumers directly, and not through middlemen…this [DisneyLife] is a great example of our strategy to utilise technology to connect with consumers in more direct and compelling ways, something that only Disney can do.”
Bob Iger, Chairman and Chief Executive, The Walt Disney Company
Christmas is almost upon us, and it seems apt as 25th December gets ever closer to be discussing the company behind some of the festive season’s most well-known films – think Santa’s Workshop (if you haven’t seen it, you must), think Tim Allen in The Santa Clause, and think Michael Caine’s Ebenezer Scrooge in The Muppet Christmas Carol. Many years and many miles from the streets of Dickensian London, it was on a fourth-quarter call with investors last month that Bob Iger – the man atop the Disney empire – fielded questions from analysts on two issues of strategic importance to Disney, one current and one future. more “Disney, Broadcasters and Direct-to-Consumer: A Whole New World?”
By Matt Walters – @matthew_walters – email@example.com
It has become a recurring theme among observers of the TV industry that young people have rejected broadcast television and “don’t watch TV any more”. The huge take up of alternative video formats and new devices is continually interpreted as evidence of this rejection. Recent analysis of viewing patterns and quantitative research from Ofcom and Thinkbox has shown that linear still plays a significant role in the viewing mix for young adults. These reports also show that over half of viewing amongst 12 – 18 year olds is now non-linear VoD and OTT. While the new data has reset our understanding of “what” is happening, what we haven’t known until now is “why”; what is motivating this shift, and will it remain in the future? more “Television and the 12-18s: the Millennials Speak”
6th January 2016: our original blog, published on 29th November last year, has been revised to incorporate new research data we have received. We are pleased to include this in relation to discussion of the 1st generation backwards EPGs below.
At the launch of the new SkyQ system recently, there was one feature (or lack of it) which struck us odd. The proposed system currently doesn’t have a backwards EPG, or any deep integration with catch-up from linear broadcast. When we asked why, we were told that ‘our consumer research shows that only a small number of people use them to access catch-up’. We would make three points:
– You can’t disadvantage any users, however small the user base
– Current backwards EPGs aren’t good enough to use as a research benchmark
– It sounds like the research was asking the wrong question more “Misunderstanding The Backwards EPG”
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New figures from Decipher’s bi-annual media consumption report Mediabug have shown that half of those who have purchased a TV show or film on their set top box have never purchased a digital TV show or film before.
Mediabug Wave 7, released today, reports that to date 24% of the UK online population have purchased a digital copy of a TV show or film; a practice known as EST (‘electronic sell through’). Most of these buyers have purchased via an online store such as iTunes, Google Play, or Amazon Instant. However, the new option to purchase via your TV set top box from Sky and BT seems to be attracting new consumers to digital buying. To date, 8% of the UK online population have purchased via their set top box, but half of this group (4%) had never purchased EST before. more “Digital Purchase on Set Top Box Unearths New Audiences – says Decipher’s latest Mediabug Report”
Those with one eye on Los Angeles last night will have seen Amazon and Netflix put in a strong performance at the Emmy Awards, with programming from their respective streaming services winning a total of nine awards between them from a joint total of 46 nominations. Amazon’s Transparent was the evening’s big winner.
It left us all here at Decipher intrigued as to the impact Netflix is having upon the UK television market, and we dived into the upcoming Wave 7 of our Mediabug survey to find out. more “Amazon and Netflix: a UK snapshot”
This blog is the second of two considering the impact of the arrival of dynamic VOD advertising on the Sky and Virgin set top boxes in the UK. The first blog here made the case that catch-up VOD on a set top box is fundamentally different to catch-up ‘player VOD’ on Smart devices and needs to be treated as a wholly new format. This second blog looks at the implications of that statement for advertising and offers a suggestion to make TV VOD ads work in the converged TV future that is now arriving. more “TV VOD Advertising – Its complicated!”
This blog is concerned with the arrival of a significant new form of VOD advertising – ‘platform’ VOD. This is the VOD advertising format that is slowly emerging on TV set top boxes in the UK and other TV markets.
In the UK ‘platform VOD advertising has been taking some time to get established. On Virgin set top boxes in the UK there have been experiments with VOD advertising going for a few years, but only with the recent upgrade of its systems is it properly taking off. On Sky+ boxes (where until recently, it was impossible to insert adverts into VOD programmes) we are promised a summer roll out of ad insertion. On the Youview based boxes and the other free-to-air platforms, platform VOD has been treated as an extension of ‘player’ VOD – formats delivered through a broadcaster app like ITV Player or 4OD. It has been bundled and sold within the broader VOD advertising deals, and has not been broken out for reporting or measurement purposes. more “VOD Ads On TV Are Different to VOD Ads On The Web..and It Matters!”
By Matt Walters – @matthew_walters – firstname.lastname@example.org
How we groaned. And, days on, how we continue to. The morning that followed a tumultuous day before – the day that had seen the industry react to the BBC Trust’s backing for the closure of BBC Three, banishing the channel to an uncertain online-only future – began ordinarily enough, with the publication of the conclusions of Ofcom’s Third Public Service Broadcasting Review. The final document – if not headline-grabbing – brought to the surface the significant contribution made by the PSBs, and yet was cognisant of the challenges ahead facing them. Then something odd happened. And it’s led us to the view that July – though only thirteen days old – has not been the proudest month for the UK’s TV journalism community. Permit me to explain. more “TV and the 16-24s: Careless Whispers”
This week, Decipher released the latest figures from Mediabug Wave 6, our bi-annual media consumption tracker. The findings paint a clear picture of growth in video on demand (VOD) viewing, particularly amongst older age groups, and fuelled in part by an increased accessibility to get video on demand services such as Netflix, BBC iPlayer, and Now TV to the TV screen.
The high value placed on VOD accessibility to TV screens is no state secret, however what is interesting to track is the changing ways in which viewers are choosing to do so. Whilst VOD via Pay TV set top boxes has been around for quite a number of years, it is growth in consumption through ‘Over The Top’ (OTT) devices that has caught our eye. From weighing up Mediabug data with industry news, I think a battle worth watching will be between Smart TV’s and Google Chromecast: two slightly different ways of watching video on demand on your TV. more “Will Chromecast be significant in the UK?”