What We Want From CES This Year!

PrintWe are about to make our annual pilgrimage to Las Vegas on our clients’ behalf, so we thought we would create a shopping list of the things we are hoping to see and the announcements we expect. We would love to hear your views:

Smart TVs  –  In 2013, these really have to start living up to their ‘smart’ billing.  A number of companies (including us) started to get under the skin of Smart TVs in 2012 and realised that they weren’t that smart (see our blog – here).   The main issue was the poor quality of their operating systems.  No one believes that Smart TVs will be running a proprietary OS in five years, so we need to see some light at the end of  the OS tunnel.  LG are showing their Google (ie Android for TV) sets, but will the rest follow?  More interestingly, will Microsoft announce a Smart TV OS based on Windows 8 for third party OEMs?  This could see the Xbox look and feel arrive on a TV screen.  Samsung make laptops with Windows8 so why not TVs?

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We’re Crawling Not Leaping into the 3rd Dimension

By Lloyd Mason – March 2011

Few innovations in TVs history have caused as much divisiveness as 3D. Currently the darling of consumer electronics, manufacturers and retailers far and wide are actively demonstrating this revolutionary new form of TV. However consumers don’t seem to be buying it; either the idea or the technology itself.

So what explains the public’s apparent lack of affection for 3D?  According to What Hi-Fi? magazine, 135,000 3D screens were sold in 2010, the first year the technology has really been available to British consumers. This seems respectable until you consider that nearly 10m TVs were sold in total and set sales were bumper last year due to the boost of the football World Cup in South Africa, always a driving point for sales of new sets. 3D sets totalled 1.35% of sales.

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Is The VOD Industy Lying To Us Or To Themselves

By Nigel Walley

Martin Johnson, the England rugby coach stood in front of the cameras after the England Scotland game at the weekend and said that he saw improvement in the England team.  Like most of the English sporting audience, who had just watched a dire display of turgid rugby, I gulped in shock  and stared at the screen feeling very uncomfortable.

My discomfort came from the fact that Martin Johnson should be able to do no wrong in my eyes.  He is someone I revere, and for whom I desire success in a very difficult job.  But he was talking rubbish.  What I couldn’t work out was whether he knew he was but was fronting up, or whether he actually believed the stuff he was saying.  It is discomforting when people I like, and want to succeed, spout stuff that is not believable. Particularly if I am not sure that they believe it either.  I am beginning to feel this way about a whole host of new media initiatives that are currently underway.

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