New research from Decipher has shown that Pay TV subscriptions have not only increased since 2012, but SVOD subscriptions are growing faster amongst Pay homes – and in particular those with Top Tier packages – than any other.
Decipher’s latest Mediabug report has thrown up the intriguing possibility that the arrival of SVOD services in the market may have actually helped, not hindered, the Pay TV market. The bi-annual analysis of 3,000 UK consumers tracks adoption and use of SVOD in both Pay TV and Free TV homes. This latest report shows that the total Pay TV base has continued to grow from 61% to 69% of the UK population over the last four years (FIGURE 1). During this time, SVOD usage in Pay TV homes has grown from 10% to 45%. This indicates than there is a growing cohort of UK consumers that are increasingly comfortable with both Pay TV and SVOD.