Streaming Devices Like Amazon Fire Are Now Driving OTT Use On The Big Screens In UK Television Homes

[Click Here To Download Free Summary Highlights]160504 hamish

Decipher have released the latest wave of their bi-annual Mediabug research into consumer media use. Now in its fifth year, the bi-annual report is based on an online consumer survey of 3000 UK consumers, and reports on how new technology is impacting media consumption.



For the first time, this Mediabug Wave has shown the impact of new low-cost streaming devices like Amazon Fire Stick, Roku and Google Chromecast in driving OTT VOD use onto the big screen in UK television homes.

more “Streaming Devices Like Amazon Fire Are Now Driving OTT Use On The Big Screens In UK Television Homes”

Finally, Decipher has its own Tracker!

On the consultancy and advisory side of Decipher, we have often had some serious bones of contention with how your average consumer survey or tracker goes about measuring things such as take-up of devices, ownership and behaviour. We are consistently irritated with the banality and surface level nature of the questions which are asked in said trackers….not mentioning any names of course! We have long stressed to survey providers and quantitative research companies that with the fast moving nature of TV tech it simply is not enough to ask questions such as ‘Do you have a Smart TV?’ without enquiring as to its make or model. Likewise it is insufficient to ask questions such as ‘How often do you use iPlayer?’ without also discovering whether this use is in home or away from home, what device it is through and a multitude of other crucial but slightly weird questions. It might seem like we’re nit-picking here, but going deeper than surface level when asking these questions is vital in any serious attempt to put together a true picture of consumer behaviour with regard to this world.

more “Finally, Decipher has its own Tracker!”