Streaming Devices Like Amazon Fire Are Now Driving OTT Use On The Big Screens In UK Television Homes

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Decipher have released the latest wave of their bi-annual Mediabug research into consumer media use. Now in its fifth year, the bi-annual report is based on an online consumer survey of 3000 UK consumers, and reports on how new technology is impacting media consumption.

 

Findings

For the first time, this Mediabug Wave has shown the impact of new low-cost streaming devices like Amazon Fire Stick, Roku and Google Chromecast in driving OTT VOD use onto the big screen in UK television homes.

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